By Nelson Ayivor
The opposition New Patriotic Party (NPP) is facing a growing crisis of confidence in its traditional strongholds, with new polling data showing a marked decline in support across Akan-dominated regions. The findings, released by Global InfoAnalytics, point to internal disunity and a disconnect from public sentiment as key drivers of the party’s waning influence nearly a year after its 2024 electoral defeat.
According to preliminary results from an ongoing face-to-face survey conducted in over 80 constituencies nationwide, the governing National Democratic Congress (NDC) now leads the NPP in declared party affiliation in regions long considered the latter’s political base. In the Ashanti, Ahafo, Bono, Bono East, Central, Eastern, Western, and Western North regions, the NDC commands 36% of declared support, compared to the NPP’s 31%. Floating voters account for 17%, while 13% of respondents declined to state their preference.
Mussa Dankwah, Executive Director of Global InfoAnalytics, attributes the NPP’s decline to persistent infighting and a failure to recalibrate its message post-defeat. “If the NPP is unable to hold their own in these regions, the battle ahead will be a very challenging one,” he warned, noting that the party’s traditional dominance in these areas has historically been critical to its national competitiveness.
Beyond the numbers, Dankwah has raised alarms over what he describes as a growing disconnect between the NPP’s leadership and the electorate. He argues that while the ruling NDC appears more attuned to public sentiment, the opposition risks alienating voters by failing to align its messaging with the concerns of ordinary Ghanaians.
“If you are not reading the room correctly, then it suggests public opinion means nothing to you,” Dankwah said, urging the NPP to invest in credible polling and data-driven strategy. He criticised the party’s overreliance on internal leadership contests while neglecting broader public engagement.
The December 2025 update from Global InfoAnalytics underscores the scale of the challenge. Between October 2024 and October 2025, the share of respondents who openly identified as NPP supporters dropped from 36% to 27% a nine-point decline that analysts say reflects deeper issues of trust, cohesion, and relevance.
*Reckoning in the Heartland*
The erosion of support in Akan-majority regions is particularly damaging for the NPP, which has historically relied on these areas for its electoral base. The data suggests that even among its most loyal constituencies, the party is losing ground not necessarily to the NDC, but to apathy, indecision, and disillusionment.
While some former supporters may have shifted allegiance, others appear to be withholding public identification with the party, a trend that could signal reputational damage or internal fatigue. The 13% of respondents who refused to declare their affiliation could prove pivotal in future contests, particularly in swing regions.
The current polling is part of a broader national study, with full results expected in the coming weeks. These will include data from the northern, Volta, and Oti regions areas that often play a decisive role in shaping electoral outcomes. While the NPP remains a dominant force in Ghanaian politics, the latest data suggests that without a strategic reset, it risks further marginalisation.
Dankwah’s message is unambiguous: unless the NPP addresses its internal fractures and reconnects with the electorate through credible, responsive engagement, it may find itself increasingly out of step with the political mood even in regions it once considered unassailable.