In a carefully choreographed charm offensive, Ghanaian real estate heavyweight Devtraco Group rolled out the red carpet for the media and key stakeholders at its inaugural Press Soirée, using the occasion to unveil its latest trophy asset: The Pelican Hotel.
The event, held under the banner “Introducing The Pelican Hotel,” was more than a corporate mixer it was a strategic signal. After three decades of shaping skylines and suburban enclaves, Devtraco is now pivoting into premium hospitality, betting that Ghana’s urban leisure and investment appetite is ripe for disruption.
Sidney Quaye, the Group’s Director of Development, set the tone with a retrospective on Devtraco’s evolution from a homegrown builder to a national brand. His message was clear: Ghanaian firms can deliver world-class infrastructure without foreign crutches. The Pelican, he said, is proof of that thesis a “statement of intent” that blends global hospitality standards with local sensibilities.
The hotel, whose design and service model were showcased during guided tours, is pitched as a flagship in Devtraco’s new hospitality playbook. It’s a calculated move into experience-led real estate, where lifestyle, leisure, and long-term value intersect.
Group CEO Francis Okoh Okai used the soirée to recalibrate Devtraco’s media posture. In a rare public address, he acknowledged the press as a critical partner in shaping narratives and investor confidence.
The event, he said, marked a new era of transparency and engagement for the Group, which has historically kept a low profile despite its sprawling footprint.
Behind the pleasantries, however, lies a more tactical calculus. With Ghana’s real estate market facing headwinds from rising construction costs to regulatory flux Devtraco’s hospitality pivot is both a hedge and a growth lever. The Pelican is not just a hotel; it’s a bet on urban affluence, diaspora capital, and the resilience of Ghana’s middle class.
The soirée also served as a soft power play. By inviting the media into its inner sanctum, Devtraco is not just selling rooms—it’s selling a narrative of Ghanaian excellence, institutional maturity, and sectoral leadership. The message to competitors and policymakers alike: Devtraco is no longer just building homes; it’s building influence.
As the Group eyes regional expansion and deeper capital markets engagement, The Pelican may prove to be more than a hospitality venture. It could be the opening salvo in Devtraco’s next act one that blends bricks, branding, and boardroom diplomacy.