.Pledges Stronger Communication Machinery
Broadcast Journalist and communicator Ewura Adams Karim, an aspirant for the Deputy National Communication Officer position of the National Democratic Congress (NDC), has vowed to strengthen the party’s Communication Department should delegates vote him into office.
He made the pledge on Monday, November 9, 2026, when he officially filed his nomination forms at the NDC’s national headquarters.
Addressing his teeming supporters after the filing, Mr. Karim paid tribute to the department’s outgoing leadership Communication Officer Lawyer Sammy Gyamfi and his two deputies, Comrade Malik Basintalli and Comrade Akogan saying their efforts have set a high standard that his successors must strive to match.
“Indeed, it’s an undeniable fact that these three individuals did fantastic work for NDC Communication, and all would attest to the fact that their work made the NDC arguably the most attractive political party in our country today,” he stated.
“Now, for individuals like us, it is our hope and prayer that we will be able to step into the shoes of these gallant men and continue from where they left off, perhaps even do better than they did,” he added.
Explaining what informed his decision to contest, the aspirant said that when the party’s reorganisation began and the vacancy in the deputy communication slot came to his attention, he concluded that no political party goes to battle with “a half-filled platoon of soldiers.”
“There was a need for people to step in and fill the shoes of those leaving positions vacant for varied reasons. So, when I realised the Deputy Communications slots were empty, I decided based on my experience, expertise, qualifications and the work some of us have done for this party that I would step in and attempt to do that work. That is what informed my decision to contest,” he explained.
Looking ahead to the 2028 elections, Mr. Karim outlined three key tasks he believes the communication machinery of any winning political party must perform.
First, he said, the machinery must continuously endear the party to its own members, noting that in the aftermath of electoral victories, many supporters often feel grieved, bitter or angry.
The remedy, he argued, is messaging that restores hope and assures members that their expectations will eventually be met something only possible if the party remains in power.
He stressed the need for a communications outfit capable of winning new souls for the party. “No political party is ever able to win elections solely on the back of the strength of its members,” he observed, adding that victory depends on winning over neutrals and undecided voters.
That, he said, requires communicators who can project the achievements of the government and help Ghanaians see themselves in President John Dramani Mahama’s reset agenda communicators who are credible, empathetic and attuned to the needs and aspirations of the Ghanaian people.
Mr. Karim said the party’s communications team must be prepared to meet the opposition head-on.
He lamented that the current media landscape is dominated by an opposition he accused of peddling propaganda and hunting for scandals “when none indeed exists.”
Background
Ewura Adams Karim is a prominent Ghanaian broadcast journalist, political communicator, performing artist, and social entrepreneur. He is widely recognized for his advocacy in women’s economic empowerment, leadership development, and his active role in national
